A Cloth Retail Business and Benefits of Ecommerce Case Study - 1

A Cloth Retail Business and Benefits of Ecommerce - Case Study Example As the workload increased so E-Kin had to increase the number of people working in the firm. Maria Winner was employed to handle the customer service and distribution of the products. With time the business took a turn up and grew to make the company to hire a CIO in the form of Cam Crawford, a CFO in the form of Won Dour Trump and a Purchasing Director in the form of Eric Zachary. With the increase in sales of the business and expansion into new products, E-Kin had to increase its reach. The expansion had to be from not only the people who could reach up to their retail outlets or call upon their number and order products but to people who lived miles away and even in other countries. As the pressure from competing for retail firms had started increasing, a step forward into the market had to be made in order to expand their firm and to attract and maintain new costumes for their products. With the advancement in technology and pressure from other competing firms, the only way possible for E-Kin to achieve this goal was to expand their business services into E-commerce. But before that, they had to think up of the positive and negative aspects of doing so because they now are already a well-reputed company who not only has to expand but also has to maintain its brand image. The suggestion by the Sales and Marketing Director of E-Kin that is Ken E. Sellit of taking the business into E-commerce has its own benefits and drawbacks. The potential benefits of using e-commerce to E-Kin can be that E-Kin can expand their potential buyers also known as their product market from their city to the national level and even to the international level with the minimal amount of investment. With e-commerce E-Kin can easily approach more customers without having to open their outlets in new cities, and without employing new and more workers. E-commerce can also help E-Kin to digitalize their company’s information hence reducing the costs of the paper-based information storage system. It is also a common perception that online presence enhances the brand image of a retailer.