Strategic Audit for the Body Shop Research Paper - 1

Strategic size up for the eubstance Shop - Research Paper ExampleThe attach to, from the very beginning, tried to present itself as the drawing card in corporate social responsibility. Throughout its history, the attach to fought against human right abuses and abuse of animals and plants. Environment guard was an important part of the agenda of the company. As a result, the company gained a large number of environmental friendly customers in America and Europe, and this helped develop a standard image in Asia and the Middle einsteinium too. The company always promoted five core values which are as follows. Against animal testing The company claims that it will not purchase any ingredient that is tested on animals for cosmetics purposes. In addition, the company campaigns against cosmetics tests on animals. Instead of testing on animals, the company depends on human volunteer trials like skin magic spell tests. In 1986, the company joined the Save the Whale Campaign along with Greenpeace. In the 1990s, the company conducted a number of campaigns against animal testing. Protecting the environmentThe company, throughout its history, has supported all activities aimed at environmental protection. In 2001, the personate Shop joined Greenpeace in the effort to raise awareness of the global warming. In addition, in its environmental policy, the company promoted the idea, reduce, recycle, and reuse. The companys policy of recycling, and encouraging customers to refill their products by reusing bottles won the heart of many environment-friendly customers around the world.... 3. Human rights Throughout its history, the company fought for human rights. To illustrate, in 2000, the company started hazard your Mark campaign with their 3,000,000 customers signed up. The program intends to address human rights issues, oddly in neglected areas. Undoubtedly, the Body Shop gets a lot of publicity in the effort to promote human rights. An example of this companys human r ights efforts is the fight for the rights of Ogoni people in Nigeria that won the wrath of Nigerian government. 4. Support fellowship Trade Through this program, the company collects ingredients and accessories from small producers around the world, especially from underprivileged societies. The company ensures fair prices, and this specie goes back to the society to improve their lives basic needs like water and education. Presently, the company has trades with more than 42 community trade suppliers in more than 26 nations around the globe. To illustrate, as stated in The Body Shop International values Report (Living our values, 2009), its palm oil comes from Columbia, coconut oil from Samoa, timber from Russia, eucalyptus kino oil from Norfolk, cocoa butter from Ghana, Soya oil from Brazil, beeswax from Africa, and Footsie Roller from India. However, one has to doubt if the measuring rod will help such communities become in babelike as they tend to be totally dependent on the company for survival. 5. Self-esteem Te Body Shop always advocated the promotion of self-esteem especially in women. According to the company, it is about respecting oneself, looking after body and soul, and being proud of what one is. In 1998, there came a publication named The Body and Self Esteem that was meant to raise awareness on the issues of